Global executive responsible for the integration and performance for over 40 markets around the world. Provide strategic direction in relation to technology, market innovation, employee consistency, and quality of work. Lead execution of all developed strategies. Key decision maker in Global marketing and technology initiatives to build, mature, and scale over 60 offices worldwide.
Senior executive responsible for all aspects of the business. Provide strategic direction to Marketing, Technology, Finance, and Operations teams. Lead execution of all developed strategies. Responsible for all P&L for the business across all departments. Key decision maker in all Marketing and Technology initiatives for the business with a focus on new customer acquisition, technology sustainability, brand awareness, new channel growth, and overall profitability. Developed and retained leadership team through creation of incentive programs,training, and mentor program. + Nearly doubled industry average top line growth figures for three straight years. Lowered overall bottom line costs with the use of technology automation and process optimization procedures. + Led the new platform initiative within SHOEBACCA. Acted as key evaluator, decision maker, and strategy executor. Site availability substantially increased, page load times decreased, and new platform handles dramatically higher traffic with half the previous resources. + Oversee the Marketing decisions in the business. Includes new channel evaluation, channel maturation, channel ROI evaluation, site analytic research, and action direction. Large traffic increase YOY, new customer acquisition increased YOY. + Launched national brand awareness campaign using Group buy partners like Groupon and LivingSocial. + Devised promotion revenue guidelines and product pricing strategies which doubled product margins while still increasing customer conversions.
Senior executive responsible for all aspects of the business. Provide strategic direction to Marketing, Technology, Finance, and Operations teams. Lead execution of all developed strategies. Responsible for all P&L for the business across all departments. Key decision maker in all Marketing and Technology initiatives for the business with a focus on new customer acquisition, technology sustainability, brand awareness, new channel growth, and overall profitability. Developed and retained leadership team through creation of incentive programs,training, and mentor program. + Nearly doubled industry average top line growth figures for three straight years. Lowered overall bottom line costs with the use of technology automation and process optimization procedures. + Led the new platform initiative within SHOEBACCA. Acted as key evaluator, decision maker, and strategy executor. Site availability substantially increased, page load times decreased, and new platform handles dramatically higher traffic with half the previous resources. + Oversee the Marketing decisions in the business. Includes new channel evaluation, channel maturation, channel ROI evaluation, site analytic research, and action direction. Large traffic increase YOY, new customer acquisition increased YOY. + Launched national brand awareness campaign using Group buy partners like Groupon and LivingSocial. + Devised promotion revenue guidelines and product pricing strategies which doubled product margins while still increasing customer conversions.
Senior executive responsible for all aspects of the business. Provide strategic direction to Marketing, Technology, Finance, and Operations teams. Lead execution of all developed strategies. Responsible for all P&L for the business across all departments. Key decision maker in all Marketing and Technology initiatives for the business with a focus on new customer acquisition, technology sustainability, brand awareness, new channel growth, and overall profitability. Developed and retained leadership team through creation of incentive programs,training, and mentor program. + Nearly doubled industry average top line growth figures for three straight years. Lowered overall bottom line costs with the use of technology automation and process optimization procedures. + Led the new platform initiative within SHOEBACCA. Acted as key evaluator, decision maker, and strategy executor. Site availability substantially increased, page load times decreased, and new platform handles dramatically higher traffic with half the previous resources. + Oversee the Marketing decisions in the business. Includes new channel evaluation, channel maturation, channel ROI evaluation, site analytic research, and action direction. Large traffic increase YOY, new customer acquisition increased YOY. + Launched national brand awareness campaign using Group buy partners like Groupon and LivingSocial. + Devised promotion revenue guidelines and product pricing strategies which doubled product margins while still increasing customer conversions.
Senior executive responsible for all aspects of the business. Provide strategic direction to Marketing, Technology, Finance, and Operations teams. Lead execution of all developed strategies. Responsible for all P&L for the business across all departments. Key decision maker in all Marketing and Technology initiatives for the business with a focus on new customer acquisition, technology sustainability, brand awareness, new channel growth, and overall profitability. Developed and retained leadership team through creation of incentive programs,training, and mentor program. + Nearly doubled industry average top line growth figures for three straight years. Lowered overall bottom line costs with the use of technology automation and process optimization procedures. + Led the new platform initiative within SHOEBACCA. Acted as key evaluator, decision maker, and strategy executor. Site availability substantially increased, page load times decreased, and new platform handles dramatically higher traffic with half the previous resources. + Oversee the Marketing decisions in the business. Includes new channel evaluation, channel maturation, channel ROI evaluation, site analytic research, and action direction. Large traffic increase YOY, new customer acquisition increased YOY. + Launched national brand awareness campaign using Group buy partners like Groupon and LivingSocial. + Devised promotion revenue guidelines and product pricing strategies which doubled product margins while still increasing customer conversions.
Acted as a consultant and oversaw the management of the client's entire company with over 40 direct reports, including 4 senior managers. Provided strategic direction to Marketing, Technology, and Operations teams. Acted as the key Marketing and IT decision maker for the business. Acted as the vendor liaison for all key business relationships. + Triple digit top line growth YOY while lowering bottom line costs to the business. + Designed and executed platform refresh of the core website which supported over 3 times the concurrent customers on less than one third of the previous servers. + Developed digital multi-channel marketing strategy focused on high ROI PPC, Affiliate Networks, Shopping Comparison Engines, Re-targeting, Social engagement, PR, and Email outreach. + Managed the design and development of all online eCommerce websites and online support ticket portal. + Managed and developed the internal business procedures for logistic fulfillment, customer experience, change management strategy, disaster recovery, and PCI Compliance certification.
Acted as a consultant and oversaw the management of the client's entire company with over 40 direct reports, including 4 senior managers. Provided strategic direction to Marketing, Technology, and Operations teams. Acted as the key Marketing and IT decision maker for the business. Acted as the vendor liaison for all key business relationships. + Triple digit top line growth YOY while lowering bottom line costs to the business. + Designed and executed platform refresh of the core website which supported over 3 times the concurrent customers on less than one third of the previous servers. + Developed digital multi-channel marketing strategy focused on high ROI PPC, Affiliate Networks, Shopping Comparison Engines, Re-targeting, Social engagement, PR, and Email outreach. + Managed the design and development of all online eCommerce websites and online support ticket portal. + Managed and developed the internal business procedures for logistic fulfillment, customer experience, change management strategy, disaster recovery, and PCI Compliance certification.
Acted as a consultant and oversaw the management of the client's entire company with over 40 direct reports, including 4 senior managers. Provided strategic direction to Marketing, Technology, and Operations teams. Acted as the key Marketing and IT decision maker for the business. Acted as the vendor liaison for all key business relationships. + Triple digit top line growth YOY while lowering bottom line costs to the business. + Designed and executed platform refresh of the core website which supported over 3 times the concurrent customers on less than one third of the previous servers. + Developed digital multi-channel marketing strategy focused on high ROI PPC, Affiliate Networks, Shopping Comparison Engines, Re-targeting, Social engagement, PR, and Email outreach. + Managed the design and development of all online eCommerce websites and online support ticket portal. + Managed and developed the internal business procedures for logistic fulfillment, customer experience, change management strategy, disaster recovery, and PCI Compliance certification.
Acted as a consultant and oversaw the management of the client's entire company with over 40 direct reports, including 4 senior managers. Provided strategic direction to Marketing, Technology, and Operations teams. Acted as the key Marketing and IT decision maker for the business. Acted as the vendor liaison for all key business relationships. + Triple digit top line growth YOY while lowering bottom line costs to the business. + Designed and executed platform refresh of the core website which supported over 3 times the concurrent customers on less than one third of the previous servers. + Developed digital multi-channel marketing strategy focused on high ROI PPC, Affiliate Networks, Shopping Comparison Engines, Re-targeting, Social engagement, PR, and Email outreach. + Managed the design and development of all online eCommerce websites and online support ticket portal. + Managed and developed the internal business procedures for logistic fulfillment, customer experience, change management strategy, disaster recovery, and PCI Compliance certification.
Technical project planning and execution on large-scale, mission critical projects for several Fortune 100 businesses. Tasks included defining project scope, application migration and tuning, OS tuning, messaging migration and support, systems migration, system support, application development, and design architecture. Worked on a variety of platforms including Linux, Solaris, and Windows systems and applications/databases. Acted as lead .NET technology Evangelist which consisted of speaking to companies, technology groups, and conferences regarding the growth in .NET technologies including development frameworks, distributed applications, virtualization, server topology, and application optimization. Wrote supporting documentation, including systems performance analysis reports, architecture redesign, standard operating procedures, installation guides, and troubleshooting guides for products ranging from Exchange deployments to Linux Teaming to Microsoft Clustering. Assisted in the development platform for automating complete hands-off builds for virtual and physical devices.
Technical project planning and execution on large-scale, mission critical projects for several Fortune 100 businesses. Tasks included defining project scope, application migration and tuning, OS tuning, messaging migration and support, systems migration, system support, application development, and design architecture. Worked on a variety of platforms including Linux, Solaris, and Windows systems and applications/databases. Acted as lead .NET technology Evangelist which consisted of speaking to companies, technology groups, and conferences regarding the growth in .NET technologies including development frameworks, distributed applications, virtualization, server topology, and application optimization. Wrote supporting documentation, including systems performance analysis reports, architecture redesign, standard operating procedures, installation guides, and troubleshooting guides for products ranging from Exchange deployments to Linux Teaming to Microsoft Clustering. Assisted in the development platform for automating complete hands-off builds for virtual and physical devices.
Technical project planning and execution on large-scale, mission critical projects for several Fortune 100 businesses. Tasks included defining project scope, application migration and tuning, OS tuning, messaging migration and support, systems migration, system support, application development, and design architecture. Worked on a variety of platforms including Linux, Solaris, and Windows systems and applications/databases. Acted as lead .NET technology Evangelist which consisted of speaking to companies, technology groups, and conferences regarding the growth in .NET technologies including development frameworks, distributed applications, virtualization, server topology, and application optimization. Wrote supporting documentation, including systems performance analysis reports, architecture redesign, standard operating procedures, installation guides, and troubleshooting guides for products ranging from Exchange deployments to Linux Teaming to Microsoft Clustering. Assisted in the development platform for automating complete hands-off builds for virtual and physical devices.
Technical project planning and execution on large-scale, mission critical projects for several Fortune 100 businesses. Tasks included defining project scope, application migration and tuning, OS tuning, messaging migration and support, systems migration, system support, application development, and design architecture. Worked on a variety of platforms including Linux, Solaris, and Windows systems and applications/databases. Acted as lead .NET technology Evangelist which consisted of speaking to companies, technology groups, and conferences regarding the growth in .NET technologies including development frameworks, distributed applications, virtualization, server topology, and application optimization. Wrote supporting documentation, including systems performance analysis reports, architecture redesign, standard operating procedures, installation guides, and troubleshooting guides for products ranging from Exchange deployments to Linux Teaming to Microsoft Clustering. Assisted in the development platform for automating complete hands-off builds for virtual and physical devices.
Global executive responsible for the integration and performance for over 40 markets around the world. Provide strategic direction in relation to technology, market innovation, employee consistency, and quality of work. Lead execution of all developed strategies. Key decision maker in Global marketing and technology initiatives to build, mature, and scale over 60 offices worldwide.
Global executive responsible for the integration and performance for over 40 markets around the world. Provide strategic direction in relation to technology, market innovation, employee consistency, and quality of work. Lead execution of all developed strategies. Key decision maker in Global marketing and technology initiatives to build, mature, and scale over 60 offices worldwide.
Global executive responsible for the integration and performance for over 40 markets around the world. Provide strategic direction in relation to technology, market innovation, employee consistency, and quality of work. Lead execution of all developed strategies. Key decision maker in Global marketing and technology initiatives to build, mature, and scale over 60 offices worldwide.
Marketing, Social, Advertising
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